Capital News Service
Tuesday, Dec. 6, 2005
SNOW HILL - Parked along Green Street here are the pickup trucks, vans
and SUVs - a Chevy Blazer, a Ford Expedition an Oldsmobile
Silhouette - that you might expect to find in the commercial
hub of a rural Eastern Shore community like Snow Hill.
But there aren’t many compact cars to be seen here, and
not a single hybrid - those part gas-driven, part
electric-powered cars so beloved of environmentalists and
the economy minded. Some people in Snow Hill aren't even
sure what a hybrid car looks like.
"I think I've heard of them," said William G. Cropper,
who lives a few miles outside of Snow Hill. "Do they look
different than regular cars? I think they have them in
California, but I don't know if I've seen any around here."
Cropper probably hasn't seen one for a very good reason.
Hybrids are few and far between in Snow Hill, and even more
scarce in the nearby towns and communities on the Lower
Shore.
Take a three hour drive across the state to Montgomery
County, and it's a different story. There, environmentally
conscious drivers who can afford to spend a few extra
thousand dollars on a car are enamored of the hybrid.
In Takoma Park, the community often known sarcastically
as "the People's Republic of Takoma Park" for its
left-leaning politics, there are 387 registered hybrid cars,
according to the Maryland Motor Vehicle Association. That
comes to one for every 45 people.
In wealthy Potomac, near Rockville, there are 270 hybrids
registered in one ZIP code, the most of any ZIP code in the
state.
"There is a lot of dispensable capital in this area,"
said Edward Cornfeld, the owner of a white Toyota Prius
hybrid parked in the lot of a Giant supermarket near
Rockville. "Also, there is a high percentage of college
graduates, a high percentage of Democrats and a lot of
people around here realize that the situation in the Middle
East isn't going to get any better."
A Capital News Service analysis of the registration of
hybrid vehicles in Maryland by ZIP code confirms Cornfeld's
thesis.
Of the five ZIP codes with the most registered hybrids,
four are in affluent, highly-educated, politically active
Montgomery County - two in Bethesda, one in Rockville and
one in Takoma Park. If the ZIP codes are grouped by
community, six of the top 10 in Maryland are in Montgomery
County, along with Columbia, Annapolis, Frederick and
Ellicott City.
There are 815 hybrids registered in the six ZIP codes
designated for Rockville - one for every 58 people in the
community that might fairly be called the hybrid capital of
Maryland.
In the 27 ZIP codes designated as Baltimore mailing
addresses, by way of comparison, there are 1,523 hybrids. In
the Baltimore area, the largest concentrations of hybrids
are in Catonsville, North Baltimore, Pikesville and Mount
Washington. That number may be about to rise, however. In
October, the city announced that hybrids will be given a
break in 15 city parking garages that might save their
owners as much as $85 a month.
By contrast, the list of ZIP codes with only one or two
hybrids reads like a recitation of the rural communities of
the Eastern Shore and Western Maryland. More than a hundred
Maryland ZIP codes - communities with names like Cavetown
and Fairplay, Mardela Springs and Accident, Bivalve and
Fruitland - and yes, Snow Hill - have fewer than four and
most likely only one or two registered hybrids.
"This is a country area," said Snow Hill resident Larry
Wilkinson, who drives a Chevy pickup for its utility and
said he isn’t interested in a hybrid right now. "People
don’t really understand what hybrids are. They're still into
pickups and muscle cars."
There are only two registered hybrids in Snow Hill, a
town with a population of about 2,500.
Judging by the CNS statistics on hybrid registration, the
popularity of hybrids in the Washington suburbs is much more
the norm in Maryland. The state has more than 12,000
registered hybrid cars.
Data from 2004 show that California has the most hybrid
cars, followed by Virginia, Washington, Florida and Maryland
according to R.L. Polk & Co., a Southfield, Mich. - based
firm that collects and interprets automotive data.
While Maryland was fifth on the list of hybrid
registrations, it is 19th in terms of population.
Mike Tidwell, spokesman for the Chesapeake Climate Action
Network, an environmental group which supports hybrid cars
in Maryland, said that should not be a surprise.
"The richness of the Chesapeake Bay makes Marylanders
sensitive to issues of clean air and water," Tidwell said.
"The affluence of the state and the emphasis on education
are also factors which make it less surprising that Maryland
has so many hybrid cars."
The IRS allows hybrid vehicles to qualify for a one-time
"Clean Fuels" tax deduction of up to $2,000. This deduction
applies to hybrids bought in 2004 and 2005, but it's
scheduled to disappear in 2006. Maryland provides other
incentives for buying hybrid cars including exemption from
motor vehicle emissions testing requirements.
But it was clear in a series of interviews around the
state that most hybrid owners were motivated by concern for
the environment and high gas prices.
"We have a lot of folks living in the area who are aware
of their impact on the environment," said Rockville's mayor,
Larry Giammo. "Another part of it may be that many of our
residents commute significant distances and hybrids tend to
get good gas mileage so they help people save money."
Giammo's counterpart in Snow Hill, Mayor Stephen Mathews,
said part of the reason hybrid cars aren't popular there is
that they haven't been marketed to residents of the Eastern
Shore.
"I think the problem with the hybrid down here is that
they haven't been advertising it," he said. "I haven't seen
any commercials for them on the local stations."
Although he hasn't seen many hybrid cars in the area,
Mathews, who drives an old Mercedes along with his police
car, said he would consider buying one in the future.
But for auto dealers lucky enough to sell hybrids,
whether it is the Eastern Shore or Montgomery County, demand
is such that they move off the lot virtually as soon as they
come in.
At Pohanka Autos, a car dealership in Salisbury that
sells both Toyotas and Hondas, there is not a single hybrid
to be had - all have been sold.
Salesman Walter Davidson said that Pohanka sells the
Honda Civic and Accord hybrids and the Toyota Prius and
Highlander hybrids, and there is a wait list of about three
weeks to buy one. He said that while the dealership sells
about 17 a month, it makes sense that not as many would be
sold here as in congested areas outside Washington.
"The hybrids are great for city traffic because they get
the best fuel economy in the city," he said. "It makes sense
for people sitting on beltways, but we're more open here and
there isn't as much light to light traffic, so they aren't
as needed."
With the sales from Honda and Toyota dealerships in
Rockville combined, more than 50 hybrid cars are sold there
each month, according to sales representatives.
Chris Glakas, sales manager of Herson's Honda in
Rockville, said the cars are very popular. "It’s a
combination of fuel mileage and the fact that people want to
send the message to car manufacturers to build more
hybrids," he said. "Or a lot of the time its just 'green'
people."
The area is also very affluent, he said, so they cars are
affordable to most people. "If they want something, they get
it," he said. "That's the bottom line."
Copyright © 2005, 2006 University of Maryland Philip Merrill College of Journalism
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